About us

About us

At CustomerKIND we get business, we get data and we get customers. And we understand how to unite business strategy, data insight and customer communications into a clear and effective marketing roadmap.   

Profitable customer experiences that matter often get stuck in the gaps between disciplines, diminishing their vital potential. We connect multi-disciplinary teams into a driving force for positive change by using the power of strategy and insight to demonstrate real business value, and – crucially – real customer value too. 

We will take the time to understand your business priorities, opportunities and frustrations and then mobilise precisely the right team – comprised of experts in each relevant field – to enable you to grow, to achieve your goals and to gain competitive advantage. 

We know business, we know marketing, we know consumers. Be kind to your customers and they’ll be kind to you. We know how. 

Janet Snedden​

Janet is a member of the Data IQ 100 which lists the UK’s most influential data practitioners and is well-known and well-respected in her industry; she regularly presents at events and is a trusted voice in many-a-marketing publication.

Janet is also a data and insight evangelist and her experience places her at the forefront of customer engagement strategy and innovation having worked with brands like Diageo, Unilever, Lloyds Banking Group, Jaguar Landrover, Asthma UK, Morrisons and Emirates. She helps her clients navigate a clear strategic path through the marketing maze and applies hands-on thinking to operational detail.

In a career spanning over thirty years, Janet has worked across the spectrum from FMCG brand marketing to agency digital marketing at Wunderman, Havas Helia and digital transformation specialist, Amaze. She is now an independent consultant working closely with her clients to optimise their multi-channel marketing capabilities.

The CustomerKIND Community

We work with a number of partners to mobilise the right type of specialist expertise for the task in hand. All are covered with extensive NDAs and are trusted deliverers. Associate consultants and companies include: 

  • Data, direct and digital marketing specialists
  • Analysts and data scientists
  • Marketing Technologists
  • Research companies and data providers
  • Creative agencies
  • Digital transformation consultancies
  • Change Management consultancies and training providers
  • Data management and IT support

Champions of customer-centric strategy rooted in deep customer insight. Catalysts for change in pursuit of commercial advantage